... Wrong inbox to send to…
I’m Christian, I homeschool, and I so some marketing.
This one broke all my rules.
Here’s a few examples we're all familiar with:
Another plays on self worth; you need this hair color because you are worth it. This plays on pride. So if you are worth it, you’ll use that product and the implication is everyone who doesn’t, isn’t feeding their self-worth.
Before I even opened the first email so many alarms went off in my brain.
1. I must be homeschooling the old-fashioned way (whatever that is)
2. I must be tired of it
3. I’m somehow not caught up with the times or other homeschoolers because I’m “still” homeschooling the old fashioned way…whatever that is.
This created the fictional situation that I’m homeschooling badly, that I’m probably tired of it and why the heck don’t I catch up to everyone else, which plays on a person’s fear of comparison, not keeping up with the Jones’ and fear of inadequacy. Comparison is rooted in jealousy which is rooted in adultery according to scripture.
Then I opened this email to find out what the old-fashioned way actually is… not a happy moment for this 18 year homeschool advocate veteran.
What the email said is old-fashioned, implying out-dated, is actually anti-biblical…big surprise there after the dirty marketing.
The advertisement is for an online homeschool designed by a Christian homeschooling family and for so many dollars a month I can homeschool the NEW way, keep up with the Jones’ and not be tired of homeschooling, oh and get results I never could get using the old way…
as if I was tired or inadequate or lacking good results in my old homeschool…
and hundreds of my fellow co-laboring parents are enjoying the NEW homeschool and having marvelous results.
I bet they are...
I wrote the president a polite note reminding her a homeschool is defined by the parents teaching their children, not some other parents teaching their children, according to the Bible. I’m not tired of homeschooling and I don’t need the new way of homeschooling which is just a thinly veiled disguise for a private school. It’s no different than the public or private schools I’m avoiding by teaching my children myself. The only thing different for this school is they don’t have to look at my children and perhaps deal with behavioral issues. The only thing different for me if I put them in this online school is I wouldn’t have to cart them around to any building except my own.
It’s a win-lose, they get my money and I get my children a private education and a much needed nap for myself which are things I gladly gave up long ago for the joy of teaching my children myself at home.
So many things that say they are Christian, aren’t. So many companies that say they are promoting traditional Christian homeschool values are being infiltrated by the desire to make more money and recently specifically geared to grabbing the homeschool dollar. Why else would a homeschooling magazine promoting homeschool buy into this false advertising and false homeschool?
Now I’m sure there’s a place for an online school for some families. But let’s not call it homeschool or the new homeschool. Yes, it’s school at home but it’s not homeschool as defined by the Bible. Does that make it wrong, maybe not for some. As for me and my house, we will serve the Lord.
I haven't received a return email. Let's hope it's because repentance is taking place and the emails are getting pulled. This same woman was quick to answer a friend's concerns about other questionable things a few years ago. We'll see if she's maintaining her previous or rather old-fashioned standards.
Next week I'll give my opinion on the homeschool dollar, the companies who lust after it, and what they are doing to get you to feed their cravings.
photo credits: morguefile.com